Reading: Lister p. 22 continued summary

Face to face communication allows for an easily readable social situation. One may use facial expressions, body language and vocal tone in order to present what they may want to say. They may also choose to re-word their sentence/start again if they think it is not understood. They may also choose to alter the way they communicate from one person to the next, if they understand the individuals personality and differences. When this concept is taken away it is then up to the consumer alone to choose how they interpret the text. The less personal the text and the more freedom given to the masses in order to access it, the more chance of confrontation occurring. This is multiplied ten-fold when users can comment and discuss their interpretations anonymously.