TOPIC 3 wk 4

d) Will we still need media companies in future if people can produce and distribute cultural products directly?

I think if the media companies go under from the pressure of illegal downloading, the music production will suffer. However, I believe urban music and bands who just enjoy playing will thrive because of the downfall of commercialism.
It's difficult to say how the media companies are planning their next move. It is sure though that while they can make money from the business, they will be around.