Reading: Lister p. 33 summary

New media has a 'do it yourself' quality to it. Obviously, this appeals greatly to any entrepreneur. I still remember when Windows 98 was first released I saw many self employed workers with vans using Windows clip art in order to advertise. The site Deviant art has also allowed for mass amateur publication of a different kind. Huge communities of artist with very different styles and interests can now share their work, comment on others and even print work on canvas via the Internet. However, I have personally found I hold my own artwork much less dearly now I have been exposed to the true un-professional artists on the Internet. Once the world is unites, your own talents and identities are brought into perspective and you start to view yourself on a ratio of "how good is my work in relation to the rest of the world?" rather than "am I top of the class in art/music/drama" etc.