c) What is the appeal for you as a user?

As I am interested in Japanese culture, I fit into the category explained above. There isn’t much I can say particularly different to how the site appeals culturally. Personally, I would not buy much from the site as I feel it socially unacceptable in Britain for a woman my age to adorn such childish accessories. However, with Hello Kitty being a recognised fad, if I were to purchase anything it would probably be Sanrio-related.