Reading: Lister p. 30 summary

You no longer have to be an expert in order to manipulate production technology. This has changed the way in which produces have to work. This lead me to think about how television programs have changed. For example, Tarrant on Tv was a program that showed funny/rude clips (mainly adverts) from all over the world. With the Internet now allowing users to provide this sort of entertainment for themselves, it is understandable that the program is not longer aired. However, off the back of this program and the use of the Internet we now have 'Rudetube' - a play on words taken from the Internet site 'Youtube' (where, unsurprisingly, most of the shows content can be found). The program counts down the most entertaining and funny clips found on the Internet, whilst also advertising Youtube to any who may not have viewed it. This is a classic example of how new media has evolved thanks to the backbone of old media.