Monday, 2 March 2009

Website analysis

BY/FOR WEEK SIX:
Briefly analyse a website (not blog, forum nor SNS) you like that you have come across recently.

a) How is your chosen site structured

For my website analysis I chose to research www.tokyojazzpanda.co.uk

Tokyo Jazz Panda is a website that sells all sorts of cute, Japanese children's products, boasting a wide range from Hello Kitty kitchenware to panda toys. A further description of the site’s appeal will follow in a later post.

The website is fixed, with the blue outer edges and ‘Tokyo Jazz Panda’ banner making up the background. Cart and checkout hyperlinks are included for ease of navigation to the most important parts of the site. A hierarchical branch of your navigational status is displayed, making it possible to move forward and backwards through the pages already visited. There are two columns along the left and right sides, which are persistant whilst navigating through the website. The left side displays links (by the use of buttons) to main categories with a TJP related banner advert and search facility below. This facility allows for one to search the site for more specific products with the use of a keyword search system. An information link is below the search facility with legal and trade links.
The right side features the current contents of the virtual shopping cart, with the price of items total. Under this is a link to the current most popular items and a randomised ‘featured product’ used to hotlink to certain popular search results. Another TJP informative advertisement banner is shown and payment methods and details are clearly indicated.
At the base of the page the payment methods are recapped via company icons. The encryption and security status of the website as well at the VAT and company registration number are displayed along with a TJP style footer.
The middle of the page features the content of the website. While the rest of the features already described are persistent, this part changes depending on your navigational status within the website. The content of the website is arranged in a hierarchical branch style, with categories splitting into further categories until a final product is reached. The usual format shows a large picture of the relevant product/theme, with a small description of its status. If the featured page is a product, there will be a price marked and a link to add the shown product to the virtual cart.

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2 Comments:

Blogger Sue Frith Grau said...

You could do with some more creative thought here. how does this resonate with any of the theoretic posisitons you have read in Lister or other unit readings? Make links and try to be more critical - What's good or bad and why? How could it be considered subversive (there's always some angle on that!)? You need to ask more questions.

11 March 2009 at 10:29  
Blogger Sue Frith Grau said...

You're missing some work, I think!

11 March 2009 at 10:39  

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